Meet Allison Beal: The co-founder and CEO of StyleSaint, the LA-based, eco-friendly brand we’re beyond thrilled to be partnering with. We caught up with the trailblazing (and insanely stylish!) entrepreneur to talk work life, styling tips and how to keep your thirst quenched in the hot, hot heat.
1. What made you want to become an entrepreneur?
My “aha!” moment was realizing that a very serious change needed to happen in the fashion industry, and change the process by making it sustainable, ethical and cutting out the middle man. I started selling my deigns to my friends at wholesale prices, and they would tell me, “If we could get beautiful clothing at affordable price that are also ethical and sustainable, that would be incredible.” And I remember thinking, “If I could do that, I would be a style saint.” And everything grew from that.
2. Why did you want to partner with Sole Society?
We’re both here in Los Angeles with the goal of providing high-quality goods at affordable prices. We always want to finish the look with the perfect shoe or jewelry. So for us, Sole Society is the perfect sister company because we compliment each other and we’re both innovating the way we do that.
3. If you weren’t a designer, what would you be?
My husband and I write music together. So if I wasn’t a designer, I’d be a singer/songwriter or make sustainable furniture.
4. What are you three favorite Los Angeles neighborhoods?
The Arts District in Downtown, Venice Beach, and Beachwood Canyon.
5. What’s your favorite thing to do on the weekends?
My husband and I always try to write music on the weekends. I love waking up on a Saturday or Sunday, getting a cup of coffee, sitting on our back porch and writing music together. Our neighbors must think we’re hippies! I also love hiking Griffith Park, going to El Matador Beach in Malibu, or seeing a show at the Hollywood Bowl.
6. What’s your go-to summertime beverage?
A great day is starting with iced coffee black and ending with really dry champagne over ice.
7. Favorite emoji:
8. What’s your easy, no-fuss summer styling tip? Say a desk-straight-into-dinner situation?
That’s the story of my life! For me, it’s all about a luxe tee that has a beautiful drape to it styled with a skirt. I need something I can run around in all day – like run to breakfast, go to work, put on heels, some red lipstick and then head to dinner.