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Are you enjoying flipping through our new Spring Catalog? Feeling a wave of warm weather outfit inspiration? We hope so!  For this shoot, we ventured to a gorgeous home nestled in the hills of Hollywood, California. Look familiar? That’s because this dream home has been featured in countless fashion magazines. We caught up with Tayler (one of our models in the shoot) to discuss her spring style favorites, go-to LA spots and preferred driving soundtrack.

 

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1. For spring, espadrilles or booties?
Booties.

 

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2. Backpacks or totes?
Backpacks (hands free!)

 

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3. Lots of rings or a statement necklace?
Rings, stack ‘em on.
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4. Favorite spot in LA?
I love Chateau Marmont in West Hollywood.

 

 

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5. Favorite emoji that never gets old?
The crying/laughing face or the fire emoji!

 

6. Go-to LA driving music?
It depends on the mood I’m in. Led Zeppelin in the evening is always a good idea. I felt so cool blasting that song when I first got my license, I felt like a rockstar.

 

Shop the entire spring catalog here.

 

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Exciting news! We’ve teamed up with TooFaced Cosmetics for a beautifying giveaway that takes the guesswork out of perfecting that gorgeous classic cat eyed look. And it all starts with one magical palette. Read on for the easy step-by-step. Plus don’t forget to enter the Purrfect Giveaway

 

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1. Swipe the light color (called Purrr) for the lashes to the brow.

 

 

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2. Blend the bronze shade (called Tiger Eye) into the crease.

 

 

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3. Using an eyeliner brush, wet and use the dark brown hue (called Leopard) to create a crisp cat eye shape. Then finish with several coats of Better Than Sex Mascara.

Teen Vogue Style Packed Week

 

Meet Molly, the winner of our Teen Vogue Style-Packed Week contest who visited our HQ for five days of non-stop style awesomeness. From assisting for our upcoming photo shoot to meeting with our Buying team, Molly fit right in and the above photos are just a glimpse into her time here in Los Angeles. Plus, read below for our interview with her.

 

Hometown: Seattle, Washington.

 

 

Instagram or Twitter? Twitter. I’m a word person, so I love tweeting one liners.

 

 

Suede booties or classic pumps? Suede booties. Such a go-to.

 

 

Where do you find style inspiration? For every day fashion, Rachel Bilson. And for aspirational style, Rihanna and Mary-Kate and Ashely Olsen.

 

 

Best part of your LA visit: Being at Sole Society, especially assisting on the model casting. It was like an episode of The Hills. 

 

 

Where do you see yourself in 5 years? In Los Angeles or a major city, working in fashion (hopefully writing) and surrounded by clothes and people who love clothes.

 

 

Cats or dogs? Cats

 

 

Favorite song of the moment: Believe Me by Drake.

 

 

Must-have piece on SoleSociety right now: Definitely the Nelson wedges.

 

 

Any style tips for the summer-to-fall transition? Layering in a must like with a cute cardigan. Don’t be afraid to wear tights because they can take your look to next level.

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We caught up with our inspiring CEO Andrea at the most recent photo shoot (and she might have tried on a Smythe blazer she’s had her eye on). From daily inspirations to favorite rituals, read on for Andrea’s must-haves of the moment and a behind the scenes look into our most recent shoot after the jump.

 

 

What’s your favorite part of Sole Society photo shoots?

Watching our creative team in action and seeing our merchandise come to life in unexpected ways.

 

 

Where do you find daily inspirations?

Everywhere from the gym locker room to a coffee stop to Twitter to the office.

 

 

What are your summer plans?

We have lots going on at Sole Society so I’m staying in town and hope to get to explore LA a bit more.

 

 

What’s your favorite weekend ritual?

In LA, it’s sitting outside with a drink (coffee or wine, depending on the time of day) and my husband and catching up on reading.

 

 

What’s your go-to accessory for the summer to fall transition? 

Scarves and laser cut booties were made for this time of year!  Torri and Sidney are perfect footwear for the office and Kaye screams weekend.  I’ll throw on the Printed Infinity Tribal Scarf, toss the Jessie sunglasses in my Capri or Bie bag and I’m good to go.

 

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Image via Bon Apetit

 

 

T-minus 2 days until the patriotic day. That means BBQs, bonfires and fireworks aplenty. We asked around the office for everyone’s plans and here’s how Sole Society HQ is spending the holiday weekend.

 

Might include eating this white balsamic custard tart with berry topping. Just saying.

 

“I’ll be hanging out in the neighborhood I grew up in. Participating in an unspoken competition with every other family on our block. Best/longest fireworks show wins!” – Paola, Graphic Designer

 

“I have friends coming into town for the 4th-we’re heading to a Venice Beach house to celebrate and watch fireworks!” – Kelsey, Associate Buyer

 

“Flying up to San Francisco to visit friends. Weekend Musts: de Young Museum in Golden Gate park, stops @ local fav dim sum & sushi spots & shopping on Fillmore Street & Union Square!” – James, Director Planning

 

“Roasting marshmallow with friends on top of the  Santa Fe New Mexico mountains.” -Alex, Marketing Coordinator

 

“For the Fourth of July, I’ll be in Hermosa hanging out by the beach and riding bikes then I’ll leave for San Diego the next day to go sailing!” – Jaclyn, Digital Marketing Coordinator

 

“My family gathers at my parents’ house for a BBQ. Then by 5pm, I am heading out to the most wonderful place on earth (Disneyland) with my grandkids and will stay late to see the fireworks.” – Dolores, Accounts Payable Associate

 

“We’re hitting a rooftop party on the beach with prime sunset and firework views!” – Sharon, Senior Marketing Manager

 

“My parents are having their last family BBQ at their house, where we can see fireworks, before they move to Palm Springs.” – Dani, Senior Graphic Designer

 

“I’m sticking around LA and seeing the new Transformers. And maybe a Harry Potter movie marathon.” – Darlene, Fashion Director

 

 

“Heading to Texas for some small town BBQ awesomeness. Oh, and meeting my boyfriend’s parents for the first time. Casual.” –  Sam, Producer

 

 

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Name: Milan

 

Hometown: Las Vegas, Nevada and I moved to LA two years ago

 

Favorite things about LA: The weather and the taco trucks on Vermont Avenue

 

Where were you discovered?: in Vegas at a mall. I was actually getting a pretzel!

 

Smoothie or juice: Green juice, definitely

 

Flats or heels: Flats

 

Favorite song of the moment: Drunk in love by Beyonce

 

Pool or beach: Pool

 

Summer plans: Going to New York and Miami

 

If you weren’t a model, what would you be?: A history teacher

 

Beauty product you can’t live without: Coconut oil

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In between snaps and on-set Cyndi Lauper dance parties, we caught up with one of our gorgeous models, Sorima. Los Angeles by way of Madrid, read all about how Sorima was discovered and why she loves the City of Angels.

 

Name: Sorima

 

Hometown: Madrid, Spain

 

How were you discovered? A photographer friend took my pictures and then sent me to an agency.

 

Flats or heels? Depends. For every day, flats especially with jeans. Heels for a party or big event.

 

Brunch or dinner? Dinner.

 

Beach or desert? Beach, always.

 

What are your summer travel plans? Going to stay mellow and go to Spain to see family and friends.

 

Favorite thing about LA: The weather, the people and the beaches

 

If you weren’t a model: I’d be a veterinarian
What are you wearing? A Zara dress, Maxine fringe crossbody  and Converse high tops.

Here’s an inside look at our photo shoot from a couple weeks ago. Beauty lovers: Prepare for eye candy overload.

 

 

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Josefine Wissenberg, our makeup artist/hairstylist sets up for the day. So. Much. Makeup. Let the beautification process begin.

 

 

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An army of hair brushes and combs a.k.a. strand transforming magic wands.

 

 

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Makeup brush in hand. Ready for cheekbones.

 

 

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Our deserted island makeup essentials: Stila Convertible Color, Essie Nail PolishArmani Luminous Silk Foundation, Jouer Lip Gloss and Laura Mercier Powder. We imagine this is what poured out of Solange’s purse during The Elevator Incident.

 

 

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A brush for every contour and curve of your face, as well as the usual suspects like Rosebud and sponges.

 

 

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FOUND: The best all-in-one lip and cheek compact. Just look at that rosy red? Obsessed.

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